Fresh from the ramp: PSFW 2018 Day 1 Highlights What's Happening Now!

The Pakistan Fashion Design Council in collaboration with Sunsilk presented the second day of the eleventh PFDC Sunsilk Fashion Week. Further, as also introduced last year, #PSFW18 featured shows divided between two entirely separate halls and two independent ramps within the same venue in their respective time slots (no coinciding or simultaneous shows), a first in Pakistan.

The Council opened #PSFW18 with the introduction of a brand new show, dedicated to the curation and projection of local craft within high-end design, in collaboration with PEL. Sehyr Saigol, chairperson of the Pakistan Fashion Design Council, curated four designers who displayed four ensembles each turning distinct sub-continental craft into updated design led and globally relevant luxury retail pieces.

The act was followed by Hira Ali, Hussain Rehar, Arjumand Bano and Sania Maskatiya in Hall B.

PFDC Sunsilk Fashion Week 2018 is being directed by Sadia Siddiqui with show production by Production 021, Event Architecture by Production 021, N-Pro/NGENTs as official hair and makeup stylists, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, digital support by Red Communications, photography by Faisal Farooqui and the team at Dragonfly, live-stream by AI Solutions, GEO as the official Media Partner and CityFM89 as the official Radio Partner and security by PEL with media management by Lotus Client Management & Public Relations.