Celebs
He is a star, a legend, and Imran Ashraf is here to stay.If you have loved his roles and acting, give this artice a read.

Junaid Khan is a multi talented celebrity who is an engineer by profession and has had success as the lead singer of the famous Pakistani band CALL. He is now a leading actor on television. He spoke at length about his professional and personal life with us.

Bleeping all shoe-lovers — and that's almost all of us, right? The runways this year gives a totally new kick to crave for this seasons footwear trends. So what do you all think we are talking about? Designers all over thought of maybe putting our comfort and ease first. And so they put forward flat forms and block heals, not forgetting how they still don’t make us feel guilty about not wearing heals by all the means. Sounds fun no? Just scroll for your broadcast of spring’s new footwear.

Cara Devilingne is a beautiful, English fashion model, actress and singer. She had a career in all three of these aspects. She has been one of the top models since 2010 now and was named by evening standard as one of "London's 1,000 Most Influential of 2011"

]: Pakistan’s coveted House of Sania Maskatiya has been nominated for the International Woolmark Prize [IWP] within the India and Middle East Nominees for 2015/16, for a second consecutive year.

The Finale` of Pakistan Sunsilk Fashion Week ‘15 brought together some of the finest talents in Pakistan. Read in detail how the top names in design wowed the audience and the press with their colour, cuts and embellishments!

The Red Carpet at the Pakistan Sunsilk Fashion Week ‘15 for has some of our favourite celebs. Have a look at who all was there!

Here is a sneak peak at the happening backstage of the Pakistan Sunsilk Fashion Week ‘15.

The 8th PFDC Fashion event, Pakistan Sunsilk Fashion Week Lahore is here yet again hosting unique and intriguing designers. Here is the synopsis of Day 1...


Bilal Mukhtar is known for his old school charm. BM Events & PR had the highest number of events in the month of March in Lahore. Find out who the man behind the business savvy persona is ...

Amna Babar is a popular Pakistani Model. Her uncanny resemblance with the American Super Model Jessica Biel has nothing to do with her rise to stardom. Sheer hard work and professionalism is the key to her success!

The Telenor Fashion Pakistan Week was held in Karachi. The raw energy exuberated at the event was felt at all fashion forums in Pakistan. Bloggers blogged, photographers clicked, writers wrote, critics critiqued and the public was enthralled! Go through the details here ...

check out the latest lawn collections here. We will keep updating this section for you ...


International fashion shows have given us some very trendy inspirations for the spring/summer season. Bringing a bolt of runway fashion to the limelight, we’ve selected the best(and the worst) looks for you to watch out for! Nevertheless our love for fashion makes us fall for it all

We met up the very talented Farhad Humayun, founder of the band OVERLOAD for an interview. He candidly spoke about himself and his music. Suave and super accomplished in his field, this is what he had to say ...

Summers are here and so are the skin problems caused by the heat. Here are the simple yet helpful answers to those problems by the very reliable "Dr Osman Bashir Tahir".

Ever had those days when you have to go out but you just can't seem to find that perfect outfit? You have a ton of clothes but nothing to wear. Here are nine must have pieces for girls that want to minimize the fuss of fashion without compromising on style that stands out.

Pakistan Swarovski Crystal Couturiers which was held not so long ago was a marvelous event managed by the “Eleventh Retail”. But what not so many people know about the event is that it was not just another fashion show but a charity event.

Everybody felt PIA needed some major renovations. We are gladly announcing what you might call the major trend affair of 2015. Yes it’s about the huge PIA style show which was held on March 16th in Karachi. Where fifteen major modern day designers, designed what they thought PIA’s crew should be wearing.

Khadijah Shah, the beauty and brains behind the name ÉLAN, took her enthusiasm and motivation from her mom Aneela Shah, who had prior experience with clothes and a loyal clientele. The idea of ÉLAN propelled and got built into a fashion brand that is known for its brilliance in work and a stickler for quality. Growing up watching her mom's flourishing fashion business, Khadijah got her inspiration and distinct fascination in the realm of style and honed her work in fashion with all the exposure she could get and learn from at an early stage.

Are you tired of repeating your old clothes? Because we have a list of fashion houses from where you can get your closets re-arranged while taking care of the budget too. Here is a follow up to the best stores in town where you can go for accessible trendy stuff.

We met up with the charming and down-to-earth Sara Shahid for a brief conversation. Here is what she had to say about her work, her take on the different elements of fashion designing and her future goals ...

The saga of ‘The Red Lipstick” goes back to as long as one can remember. Starting with Ancient Mesopotamian women crushing gemstones to embellish their lips, to the Egyptians crushing carmine and ants over beeswax to decorate their lips. The “red lipstick” has come a long way since then.


For a long time I thought Edie Sedgwick was used by Andy Warhol, for her wealth, her connections to the upper class and her beautiful physical appearance, but after a deep dive into Edie’s life, my opinion changed. Andy Warhol was a user but the relationship worked both ways. To know more read on ...
The year started with hair professionals trying hard to push Ombré, the reigning trend of 2014, out of the limelight and paving way for streaks to make a comeback, which led us to sight the likes of Halle Berry, Jennifer Garner and Jada Pinkett Smith sporting ribbons of strong colors running through their locks in a way that was subtle, yet made a statement.

The Stars are doing it, sportsmen are endorsing it and the health nuts swear by it. We're talking about Yoga. Read on for its benefits and that sense of Nirvana!

9lines is a new fashion and lifestyle brand that is making waves in Lahore for it's cool and hip products that range from clothing to purses, stationary, interior decor items and jewellery. The style and designs are fresh and fun, perfect pieces that have a life of their own. Students, fashionistas and pop art enthusiasts can't get enough of their custom made products.(If you haven't already checked it out, go on www.9lines.com to see what we're going gaga about).

Pakistani shoppers are getting the taste of the new hot trend that has become mainstream internationally: a virtual shopping experience. Gone are the days when shopping was an activity where you had to go out and grab whatever’s available. These days it’s all about purchasing the best buys online. Socially aware shoppers know that buying clothes isn’t just about the price. It’s about the fun experience that comes with it. The process of deciding what looks good on you verses what’s in store can be a drag when nothing on the shelf will suit you. Luckily we have some great online shopping websites available to us now that make sure all our favorite things are only a click away!